By BlogHear News Desk
Date: May 22, 2025
Nike has announced it will increase prices on select shoes, clothing, and equipment starting June 1, citing internal and external pressures including ongoing U.S. tariffs.
The sportswear giant confirmed that most of its shoes priced above $100 will see an increase of up to $10. Clothing and equipment will rise by $2 to $10. The company emphasized this move as part of its “regular seasonal pricing adjustments.”
Nike did not specifically attribute the hike to U.S. tariffs, but almost all of its products are manufactured in Asia—regions currently facing elevated import taxes imposed during President Donald Trump’s administration.
Although the U.S. has delayed an increase in its “reciprocal” tariffs until July, a baseline 10% import duty still applies. This cost is typically borne by U.S. importers and, in many cases, passed on to consumers.
Nike stated, “We regularly evaluate our business and make pricing adjustments as part of our seasonal planning.”
Products Exempt from Price Hike
- Nike’s Air Force 1 shoes
- Trainers under $100
- Children’s products
- Jordan-brand apparel and accessories
These categories will not be affected by the upcoming price changes.
Wider Impact Across Industry
Last month, Adidas also warned of price hikes in the U.S., citing similar concerns over Trump-era tariffs. U.K.-based JD Sports expressed worries this week that rising product prices in the U.S. may curb customer demand.
The manufacturing of Nike goods is heavily concentrated in Asia, with Vietnam producing half of its footwear and over a quarter of its apparel. Other manufacturing hubs include Indonesia, China, and Cambodia—many of which face tariffs as high as 54%.
Vietnam, the largest Nike manufacturing hub, faces one of the highest proposed reciprocal tariffs at 46%. This comes just as the Trump Organization plans a $1.5 billion investment in Vietnam’s hospitality and real estate sectors.
Nike Returns to Amazon
Nike also revealed it will begin selling products directly on Amazon U.S. for the first time since 2019. The brand previously withdrew from the platform to focus on its website and physical stores, but has seen a decline in digital sales in recent quarters. The most significant drop was recorded in Europe, the Middle East, and Africa, with a 25% fall, while China saw a 20% dip.
As tariff uncertainty looms and digital sales weaken, Nike’s pricing strategy signals a broader industry shift in navigating global trade pressures and changing consumer habits.
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