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Use Of Balance Principle in Graphic Design

In the design of images, there are design principles to be considered. These principles are what often distinguish good design from bad design. Understanding design theory will mean that there is always something important behind your work. The basic principles of design are: comparison, order, alignment, balance, proximity, repetition, simplicity and function. Whatever work graphic design companies in india produce be it for magazines, poster, website or advertising, design principles must be considered. A good designer will keep these principles and guidelines in their toolkit and will use them carefully to develop his or her ideas.

Definition of Balance

Balance is the key to attractive design. But what exactly is it?

Balance refers to the proper distribution of material needed for a design or art. It helps to give the image stability, which attracts the human eye. Giving balance meets human nature, which seeks to balance everything they see. By adding weight to the images, we provide a sense of balance and security.

Artists consider Leonardo Da Vinci as a pioneer in adding balance to art and photography. His famous paintings “The Last Supper” and “The Vitruvian Man” are excellent examples of balance in the work of art.

The Importance of balance in Design

The Importance of Balance in Design is a design that makes you want to look twice. It is about self-control and overcrowding. It’s about simplicity and relationships. When it comes to arranging visual elements in a building, balance is an important factor. One of the most important aspects of art and graphic design, it helps the image to gain stability in the way it looks. The balance makes the image look pleasing to the eye.

The balance is responsible for adding weight to the on-screen images. It makes them look heavy or light, depending on the need for the image. Before we move on to the next detail, let’s understand what the balance is.

There are three main types of balance:

Symmetrical Balance (Official)

Symmetrical balance screen image balance. They do not have to be the same visual elements but can be the same in number, color, shape and scale.

Asymmetrical balance

Asymmetrical balance is used to define a type of balance that is different on both sides of the middle line i.e. not dependent on symmetry, as opposed to symmetrical balance. This occurs when a few visual features on one side are balanced by a large visual element on the other side or smaller visual features are located farther away from the center of the screen than larger objects.

Asymmetrical shapes can create a feeling of discomfort as if the page or screen can be taped or objects slide sideways. The asymmetrical balance is much stronger than the balance and usually keeps the attention of the audience focused on the visual message.

Radial Balance

The third type of balance is the radial balance where all the elements come out in the center in a circular pattern. It is much easier to maintain a point centered on the radial balance as all the elements lead your eye to the center. Depending on the intended purpose or appearance and feel, the designer should know what type of balance he should use. Success in using good balance can help achieve a strong visual effect with good quality designs.

What part does the balance play in building the overall design? Is there a good or bad feeling of balance? And how well does it work as part of the design?

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